Will do. Need to add more content to the page for sure. Thanks for the reply Larry!

Hi Jon – Glad to hear it’s been useful!
That’s a great find w/ your tag page. Building on what has been working consistently over time is the way to go. I’d be careful about “bolting on” links to the main menu from a user experience / design perspective. But yes, that could help some, though it’s hard to really say how much. I’d also look at where you could link to the page from within other relevant pages on the site. I’d also look at adding better content to the page. I covered that in this tutorial –> https://larryludwig.com/use-wordpress-category-tag-pages-seo/
Hope that helps!

Thanks Kris! Glad to hear you and your team will get a lot out of it.

Hey Jean – thanks for the comment! Honestly it would depend on what you found. I start by categorizing what you find, and then doing outreach as appropriate.
A typical example would be an ecommerce retailer finding link opportunities with their manufacturer or distributor. If a manufacturer has a “Where to Buy” page, the Link Intersect tool would turn it up. You would then either reach out to the web developer, your manufacturer rep or customer service depending on the relationship.
I call them “low-hanging fruit” because you often don’t need to develop an asset or provide anything in return. You just need to find the right person to contact.