Larry Ludwig

How To Understand & Use Twitter Analytics Effectively

Larry Ludwig — Tue, 08 Sep 2020 17:43:31 +0000

I know what you’re thinking: “Twitter has analytics?!”

Yes, yes it does. Now, in addition to the plethora of free social media tools at our disposal, Twitter offers an in-depth view of how your Twitter account is performing.

Getting …

YouTube Analytics Guide – Setting Up, Understanding & Using YouTube Analytics

Larry Ludwig — Mon, 13 Apr 2020 07:50:00 +0000

YouTube Analytics are a bit of anomaly because YouTube itself is an anomaly.

It’s not your website and it’s not purely a social network. It’s more than a video hosting platform even though videos are it’s thing. It’s the world’s …

What Does Google Analytics Do? And What Can I Do With Google Analytics?

Larry Ludwig — Wed, 11 Mar 2020 03:03:00 +0000

You may have heard 100s of exhortations to install Google Analytics. But what does Google Analytics Do? Here's how it can actually help you run your site.

UTM Parameters – The Ultimate Guide to Tracking Visitors

Larry Ludwig — Tue, 04 Jun 2019 04:08:00 +0000

All you wanted to know about UTM parameters and tracking conversions, but were afraid to ask.

How to Understand & Use Pinterest Analytics

Larry Ludwig — Wed, 24 Oct 2018 08:21:22 +0000

You already know social media analytics can be a powerful tool in your marketing toolkit. Not only can they tell you about how your content performs on social (like Twitter & YouTube)… but the data can also give you …

How To Track Right-Click Events & Goals in Google Analytics

Larry Ludwig — Wed, 07 Feb 2018 18:37:02 +0000

You probably know that a large portion of your traffic numbers in Google Analytics is either bullsh*t, spam, or straight-up wrong.

But you know that already. Even if you are tracking everything that you should track – …

How To Filter Google Analytics Referral Spam & Bot Traffic

Larry Ludwig — Fri, 16 Dec 2016 00:47:41 +0000

The great wonderful world of Google Analytics Referral Spam & Bot Traffic – the most recent in a long tradition sending irrelevant or inappropriate messages on the Internet to a large number of people. This guide outlines why it matters, what’s …

What Is Bounce Rate & How Should You Use It?

Larry Ludwig — Fri, 09 Sep 2016 07:00:00 +0000

Bounce rate can be a great metric when evaluating how people interact with your overall website and individual pages. Yet, it’s one of the more mystifying metrics in analytics, mainly because there are a ton of misconceptions about what bounce …